4Refuel is one of North
America’s largest providers of onsite diesel refuelling to
fleets of trucks, and construction equipment. Through investment in
training and technology 4Refuel has greatly redefined
and professionalized an industry that has had the same
commodity-based model for decades, thus gaining tremendous
competitive differentiation and advantage. By offering scalable and
tailored Fuel Management solutions, 4Refuel has been able to secure
large national clients including Coca-Cola, Wal-Mart distributors,
Lafarge, CN Rail as well as major municipalities.
Onsite refuelling increases the productive time
of clients by an average of 20 minutes per day, per vehicle by
refuelling onsite during idle hours and saves the cost of labour
and overhead associated with sending each unit to refuel at offsite
sources, such as card-locks.
Market Positioning
Fuel is the highest operating cost behind labour
for businesses in transport, construction and logistics. Seeing an
opportunity to increase its relevance to clients, 4Refuel evolved and expanded
its core onsite business into a new category called fuel management
– a technology-enabled resource management service that
4Refuel is helping to
define.
4Refuel uses proprietary data
capture technology to create a detailed record of each fuel
transaction. This enables clients to measure and manage their fuel
consumption more efficiently. No other onsite refueller provides
this level of data reporting. Moreover, through research and
development, 4Refuel has created new
generation fuel management technology which uses radio frequency
tags and engine performance data to create a detailed picture of
fuel use from fuel pump to tail pipe. The system is so powerful it
can measure idling, speeding, high revving, eliminate fuel theft
and even track greenhouse gas emissions.
Simply doing business with 4Refuel, actually makes clients
greener through reduced fuel consumption, alternative fuels and
greater fuel efficiency realized through fuel management
technology.
Fuel management significantly changes the
competitive landscape for onsite refuelling that has relied on the
same commodity based approach for decades. By pioneering and
developing this new category, 4Refuelhas taken leadership of it through product
diversification and has greatly enhanced client retention through
unique service value.
What type of companies benefit from using 4Refuel?
4Refuel can help ANY company
that uses diesel or biodiesel as their fuel. We serve all
industries including fleet, construction, home heat, power
generation/emergency services, marine, rail, industrial, mining,
forestry, oil and gas, and municipal organizations.
Combining a proven business model with ISO based
quality, safety and environmental standards, the 4Refuel has created one of the
most attractive franchise opportunities available today!
The Model - the 4Refuel
Advantage
As a multi-unit franchisee, you will be granted a
geographic territory within a new market where 4Refuel may or may not have
current operations. Your will have the responsibility to build a
10+ unit (truck) business and establish and grow the
4Refuel brand. Specific
build/growth schedules will be put in place to assist you in
setting and achieving growth targets.
Candidate Profile:
The ideal candidate will have extensive business building
experience and advertising/ marketing/mentoring skills, which will
enable achievement of the goal. Candidate characteristics
include:
- financial strength and capabilities to grow the
4Refuel brand
- intimate market knowledge, access and
understanding
- established network in the territory of
interest
- desire to commit to accomplishing articulated
goals
- ability to follow a proven system
- fit with the 4Refuel culture and commitment
to building an organization that reflects the 4Refuel's dedication to pride,
purpose, passion and people
